B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- social media primary search channel percentage for American adults (2024)
In 2024, 25% of American adults reported using social media as their primary search channel.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Hootsuite
Primary
Tier A
http://blog.hootsuite.com/fujitsu-ubervu-via-hootsuite-social-media-strategy/ ↗
Source Article
Master your 2026 social media strategy [free template + expert tips]
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.
The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and b…
Original Research
Hootsuite
· Original study ↗
Methodology
Survey data
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
American adults: 25% social media primary search channel percentage. Source: Hootsuite (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-social-media-primary-search-channel-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/americans-social-media-primary-search-channel-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- social media primary search channel percentage for American adults<br><small>Source: Hootsuite (2024) · <a href="https://lighthousedata.io/data/americans-social-media-primary-search-channel-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.