B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- loyalty program participation rate for American consumers (2016)
36% of Americans participate in loyalty programs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hotels.com
Primary
Tier C
https://www.acuantcorp.com/consumers-prefer-hotel-loyalty-rewards-programs/ ↗
Source Article
Consumers Prefer Hotel Loyalty Rewards Programs
Original Research
Hotels.com
· Original study ↗
Methodology
Study by Hotels.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
American consumers: 36% loyalty program participation rate. Source: Hotels.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-participate-loyalty-programs-hotels
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<blockquote cite="https://lighthousedata.io/data/americans-participate-loyalty-programs-hotels" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- loyalty program participation rate for American consumers<br><small>Source: Hotels.com (2016) · <a href="https://lighthousedata.io/data/americans-participate-loyalty-programs-hotels" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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