B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
80%
80% -- online shopper penetration for US consumers (2019)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://www.designpax.com/post/10-tips-for-creating-a-successful-shopify-store ↗
Source Article
10 Tips for Creating a Successful Shopify Store
Blog
10 Tips for Creating a Successful Shopify Store
The global expansion of the internet has transformed our society’s shopping habits. According to the Pew Research Center, roughly 80% of Americans are online shoppers, and 15% of Americans make online purchases every week. E-commerce is fast becom…
Original Research
Pew Research Center
· Original study ↗
Methodology
Cited from Pew Research Center
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 80% online shopper penetration. Source: Pew Research Center (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-online-shoppers-pew
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<blockquote cite="https://lighthousedata.io/data/americans-online-shoppers-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- online shopper penetration for US consumers<br><small>Source: Pew Research Center (2019) · <a href="https://lighthousedata.io/data/americans-online-shoppers-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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