B
Evidence Grade B
Graded
under review
Safe to Cite
Current
62%
62% -- news consumption via social media for US adults (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arraycreative.com
Primary
Tier C
https://arraycreative.com/use-real-time-marketing-build-brand/ ↗
Source Article
How to Use Real-Time Marketing to Build Your Brand
Original Research
arraycreative.com
· Original study ↗
Methodology
Agency blog citing unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 62% news consumption via social media. Source: arraycreative.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-news-from-social-media
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<blockquote cite="https://lighthousedata.io/data/americans-news-from-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- news consumption via social media for US adults<br><small>Source: arraycreative.com (2026) · <a href="https://lighthousedata.io/data/americans-news-from-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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