B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- share of consumers anticipating holiday sales for US consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
balboacapital.com
Primary
Tier C
https://www.balboacapital.com/blog/pricing-strategies/ ↗
Source Article
5 Common Pricing Strategies
Original Research
balboacapital.com
· Original study ↗
Methodology
Blog estimate citing unnamed source; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 30% share of consumers anticipating holiday sales. Source: balboacapital.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-look-forward-to-holiday-sales
HTML Embed
<blockquote cite="https://lighthousedata.io/data/americans-look-forward-to-holiday-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of consumers anticipating holiday sales for US consumers<br><small>Source: balboacapital.com (2026) · <a href="https://lighthousedata.io/data/americans-look-forward-to-holiday-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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