B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
53%
53% -- consumers more loyal to brands they follow socially for US consumers who follow brands on social media (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
60
Freshness
95
Source
Convince Convert
Primary
Tier C
https://b2webstudios.com/the-era-of-social-media-marketing/ ↗
Source Article
The Era Of Social Media Marketing | B2 Web Studios
Just think! Spending at least six hours a week in order to boost your business’s acknowledgment, traffic, and sales with little to no cost. There are nearly 90% marketers who have claimed that with the help of social media they have got the enormous exposure for their company.
- Increased New Custom…
Original Research
Convince Convert
· Original study ↗
Methodology
Study published by Convince Convert, cited secondhand in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers who follow brands on social media: 53% consumers more loyal to brands they follow socially. Source: Convince Convert (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-brand-loyalty-social-followers-53pct
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<blockquote cite="https://lighthousedata.io/data/americans-brand-loyalty-social-followers-53pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- consumers more loyal to brands they follow socially for US consumers who follow brands on social media<br><small>Source: Convince Convert (2023) · <a href="https://lighthousedata.io/data/americans-brand-loyalty-social-followers-53pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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