B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

76%

76% -- ai tool usage rate weekly for Americans (2025)

2025  · Clear Spark Digital

76 percent of Americans use AI tools to find information on a weekly basis according to a survey from Clear Spark Digital.

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Attribution: Clear Spark Digital View source
Lighthouse Research Team
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Source verified Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Americans
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Clear Spark Digital Primary Tier C
https://digitalmarketinggroup.com/generative-engine-optimization-services-start-with-a-solid-seo-fou… ↗
Confidence: 23/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Generative Engine Optimization Services Start with a Solid SEO Foundation
Over the last few years, AI has begun to reshape how people find information online. Instead of scrolling through pages of search results, users are increasingly turning to AI-powered search experiences that generate direct, conversational answers. According to a survey from Clear Spark Digital, 48 …
Original Research
Clear Spark Digital · Original study ↗

Survey by Clear Spark Digital

Methodology documented
Industrymarketing RegionUS RoleAll marketers
Plain Text
Americans: 76% ai tool usage rate weekly. Source: Clear Spark Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-ai-tools-weekly-2025
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<blockquote cite="https://lighthousedata.io/data/americans-ai-tools-weekly-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- ai tool usage rate weekly for Americans<br><small>Source: Clear Spark Digital (2025) · <a href="https://lighthousedata.io/data/americans-ai-tools-weekly-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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