B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.2%
9.2% -- roi premium of ambassador campaigns vs transactional influencer campaigns for brands using ambassador-style creator relationships (2022)
Brands using ambassador-style, long-term creator relationships achieve 9.2% higher ROI per campaign compared to transactional influencer campaigns.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
9.2%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier B
https://hbr.org/2022/03/does-influencer-marketing-really-pay-off ↗
Source Article
The Hybrid Payment Model Combining Affiliate Commissions With Flat Fee Bonuses
Why Pure Affiliate or Flat Fees Fall Short
Most DTC brands default to one of two creator payment models:
- Flat fees (pay-per-post)
- Affiliate-only commissions
Each has clear limitations.
Flat fees shift all risk to the brand—payment happens before performance is proven. Affiliate-only models, on t…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Cited from Harvard Business Review article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using ambassador-style creator relationships: 9.2% roi premium of ambassador campaigns vs transactional influencer campaigns. Source: Harvard Business Review (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ambassador-campaigns-roi-premium
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<blockquote cite="https://lighthousedata.io/data/ambassador-campaigns-roi-premium" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.2%</strong> -- roi premium of ambassador campaigns vs transactional influencer campaigns for brands using ambassador-style creator relationships<br><small>Source: Harvard Business Review (2022) · <a href="https://lighthousedata.io/data/ambassador-campaigns-roi-premium" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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