B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

13 -- purchase frequency for Amazon (2025)

Name: Purchase Frequency Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2025 · ECDB

The average Amazon buyer makes 13 purchases per year on Amazon.

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Attribution: ECDB View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Count

Data Vintage

2025

Entity

Amazon

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

ECDB Primary Tier B

https://ecdb.com/blog/amazon-challenger-marketplaces-are-catching-up-fast/5188 ↗

Confidence: 51/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Amazon Competitors From Around the World: Who Rivals the Number One Marketplace? | ECDB.com

Amazon Market Concentration: Four in Five Dollars on Amazon Are Spent in Just Five Markets Market concentration is a law of retail. On Amazon, this becomes particularly evident. Four in five dollars land in just five countries, the US on top. Third-Party E-Commerce Marketplaces When it comes to thir…

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Original Research

ECDB · Original study ↗

Segmentation

IndustryRetail RegionGlobal Channelcontent

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Plain Text

Amazon: 13 purchase frequency. Source: ECDB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon_purchase_frequency

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<blockquote cite="https://lighthousedata.io/data/amazon_purchase_frequency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13</strong> -- purchase frequency for Amazon<br><small>Source: ECDB (2025) · <a href="https://lighthousedata.io/data/amazon_purchase_frequency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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