B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of new online spending for Amazon and Walmart (2025)
Amazon and Walmart accounted for about 71 cents of every new dollar spent online (71% of new online spending) in 2025.
- Analysis by Morgan Stanley
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Lighthouse Research Team
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Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Morgan Stanley
Primary
Tier B
https://www.thecanadianvanguard.com/savvy-shoppers-kick-off-back-to-school-bargain-hunt-amid-cost-pr… ↗
Source Article
Savvy Shoppers Kick Off Back-to-School Bargain Hunt Amid Cost Pressures - The Canadian Vanguard
Savvy Shoppers Kick Off Back-to-School Bargain Hunt Amid Cost Pressures
American families are diving into back-to-school deals earlier than ever this year, snapping up discounts on backpacks, electronics and other school essentials even as higher food and gas prices leave many feeling stretched.
Ama…
Original Research
Morgan Stanley
· Original study ↗
Methodology
Morgan Stanley analysis cited via news article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon and Walmart: 71% share of new online spending. Source: Morgan Stanley (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-walmart-online-spend-share-71pct
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<blockquote cite="https://lighthousedata.io/data/amazon-walmart-online-spend-share-71pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of new online spending for Amazon and Walmart<br><small>Source: Morgan Stanley (2025) · <a href="https://lighthousedata.io/data/amazon-walmart-online-spend-share-71pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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