B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- valid tracking rate threshold for Amazon US Merchant Fulfilled sellers (2025)
Amazon expects U.S. Merchant Fulfilled sellers to maintain a minimum Valid Tracking Rate (VTR) of at least 95% over a trailing 30-day window.
- applies to Merchant Fulfilled orders over a trailing 30-day period
- policy threshold requirement, not an observed average rate
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amazonsellers.attorney
Primary
Tier B
https://www.amazonsellers.attorney/blog/amazon-sellers-alarmed-by-vtr-suspension-warnings-despite-am… ↗
Source Article
Amazon Sellers Alarmed by VTR Suspension Warnings Despite Amazon Labels
Original Research
amazonsellers.attorney
· Original study ↗
Methodology
Amazon seller policy requirement, not survey data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon US Merchant Fulfilled sellers: 95% valid tracking rate threshold. Source: amazonsellers.attorney (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-vtr-threshold-95
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<blockquote cite="https://lighthousedata.io/data/amazon-vtr-threshold-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- valid tracking rate threshold for Amazon US Merchant Fulfilled sellers<br><small>Source: amazonsellers.attorney (2025) · <a href="https://lighthousedata.io/data/amazon-vtr-threshold-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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