B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- ecommerce market share for Amazon (2020)
Amazon held nearly a 39% share of U.S. e-commerce retail sales as of 2020.
- Source states 'nearly a 39% share'
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GRA (Visual Capitalist syndication)
Primary
Tier B
https://www.gra.world/visualizing-the-size-of-amazon-the-worlds-most-valuable-retailer ↗
Source Article
Visualizing the Size of Amazon, the World’s Most Valuable Retailer - GRA
Visualizing the Size of Amazon, the World’s Most Valuable Retailer
As brick-and-mortar chains teeter in the face of the pandemic, Amazon continues to gain ground.
The retail juggernaut is valued at no less than $1.4 trillion—roughly four times what it was in late 2016 when its market cap hovered aro…
Original Research
GRA (Visual Capitalist syndication)
· Original study ↗
Methodology
Share of U.S. e-commerce retail sales attributed to Amazon
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 33% | |
| 2016 | 10% | -69.7% |
| 2017 | 44% | +340.0% |
| 2018 | 43% | -2.3% |
| 2018 | 49% | +14.0% |
| 2019 | 49% | 0% |
| 2019 | 47% | -4.1% |
| 2020 (current) | 39% | -17.0% |
| 2020 (current) | 38% | -2.6% |
| 2021 | 50% | +31.6% |
| 2021 | 40% | -20.0% |
| 2022 | 38% | -5.0% |
| 2023 | 37.6% | -1.1% |
| 2024 | 37.8% | +0.5% |
| 2026 | 40% | +5.8% |
Segmentation
IndustryRetail
RegionUS
Cite this stat
Plain Text
Amazon: 39% ecommerce market share. Source: GRA (Visual Capitalist syndication) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-us-ecommerce-share-2020
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<blockquote cite="https://lighthousedata.io/data/amazon-us-ecommerce-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- ecommerce market share for Amazon<br><small>Source: GRA (Visual Capitalist syndication) (2020) · <a href="https://lighthousedata.io/data/amazon-us-ecommerce-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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