B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37.6%
37.6% -- ecommerce market share for Amazon (2023)
Amazon captured a 37.6% market share among online retailers in the United States in 2023.
- estimates
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37.6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (3)
Statista
Primary
Tier B
https://www.fbamonthly.com/issues/20250428 ↗
Source Article
Trump’s Tariffs Won’t Save American E-commerce, How To Find Trending Products, and more
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Trump's Tariffs Won't Save American E-commerce
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Also cited by
2026-09-18
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Original Research
Statista
· Original study ↗
Methodology
Statista estimates of leading retail e-commerce companies' share of the US online retail market in 2023
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 33% | |
| 2016 | 10% | -69.7% |
| 2017 | 44% | +340.0% |
| 2018 | 43% | -2.3% |
| 2018 | 49% | +14.0% |
| 2019 | 49% | 0% |
| 2019 | 47% | -4.1% |
| 2020 | 39% | -17.0% |
| 2020 | 38% | -2.6% |
| 2021 | 50% | +31.6% |
| 2021 | 40% | -20.0% |
| 2022 | 38% | -5.0% |
| 2023 (current) | 37.6% | -1.1% |
| 2024 | 37.8% | +0.5% |
| 2026 | 40% | +5.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon: 37.6% ecommerce market share. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-us-ecommerce-market-share-2023
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<blockquote cite="https://lighthousedata.io/data/amazon-us-ecommerce-market-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.6%</strong> -- ecommerce market share for Amazon<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/amazon-us-ecommerce-market-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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