B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

41.4%

41.4% -- us retail ecommerce sales share for Amazon (US retail ecommerce market) (2021)

2021  · eMarketer (Insider Intelligence)

Amazon was forecasted to account for 41.4% of all US retail ecommerce sales in 2021.

  • Forecast figure
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Attribution: eMarketer (Insider Intelligence) View source
Lighthouse Research Team
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Source verified Evidence graded
Value
41.4%
Unit
Percentage
Data Vintage
2021
Entity
Amazon (US retail ecommerce market)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
eMarketer (Insider Intelligence) Primary Tier C
https://www.fbamonthly.com/issues/20210816 ↗
Confidence: 48/100 Vintage: 2021 Channel: Deep Crawl
Source Article
The Biden Administration versus Amazon, and more
#69 - The Biden Administration versus Amazon, and more Hot News The Biden Administration versus Amazon Amazon, will be the easiest target of the three platform behemoths. Third party sales account for 30% of Amazon’s retail sales so far this year. Third party sellers are independent sellers who offe…
Original Research
eMarketer (Insider Intelligence) · Original study ↗

Forecast figure for full-year 2021; headline also notes Amazon will contribute 'more than 50%' of US online sales growth 2019-2021 (not extracted due to vague qualifier). Wording matches eMarketer/Insider Intelligence forecast coverage.

Methodology documented
Industrymarketing
Plain Text
Amazon (US retail ecommerce market): 41.4% us retail ecommerce sales share. Source: eMarketer (Insider Intelligence) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-us-ecommerce-market-share-2021
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<blockquote cite="https://lighthousedata.io/data/amazon-us-ecommerce-market-share-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41.4%</strong> -- us retail ecommerce sales share for Amazon (US retail ecommerce market)<br><small>Source: eMarketer (Insider Intelligence) (2021) · <a href="https://lighthousedata.io/data/amazon-us-ecommerce-market-share-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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