B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
10%
10% -- mobile traffic share for Amazon.co.uk and Amazon.com (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
IMRG and Experian
Primary
Tier A
https://mobilemarketingmagazine.com/amazon-is-uks-most-visited-mobile-retailer/ ↗
Source Article
Amazon is UKs Most Visited Mobile Retailer - Mobile Marketing Magazine
Amazon.co.uk has been named the top mCommerce site in the UK by traffic in a study from IMRG and Experian. The retailer appears again on the list, with its .com site taking third place – and between the two, it accounts for over 10 per cent of visits to mobile retail sites.
By comparison, the second…
Original Research
IMRG and Experian
· Original study ↗
Methodology
Study from IMRG and Experian
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Amazon.co.uk and Amazon.com: 10% mobile traffic share. Source: IMRG and Experian (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-uk-mobile-retailer-traffic-share
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<blockquote cite="https://lighthousedata.io/data/amazon-uk-mobile-retailer-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- mobile traffic share for Amazon.co.uk and Amazon.com<br><small>Source: IMRG and Experian (2023) · <a href="https://lighthousedata.io/data/amazon-uk-mobile-retailer-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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