B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

92 -- customer satisfaction index score for Amazon.co.uk (2012)

Name: Customer Satisfaction Index Score Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2012 · Institute of Customer Service

Amazon.co.uk's customer service achieved a score of 92 on the UK Customer Satisfaction Index in 2012.

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Attribution: Institute of Customer Service View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Score

Data Vintage

2012

Entity

Amazon.co.uk

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Institute of Customer Service Primary Tier B

http://eurodroid.com/2012/09/06/kindle-fire-and-kindle-fire-hd-launching-in-the-uk-from-159/ ↗

Confidence: 53/100 Vintage: 2012 Channel: Common Crawl

Source Article

Kindle Fire and Kindle Fire HD launching in the UK

Original Research

Institute of Customer Service · Original study ↗

Methodology

Amazon.co.uk ranked number one on the UK Customer Satisfaction Index; noted as the first time an organisation scored above 90 in the survey's history. Survey conducted by the Institute of Customer Service.

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Amazon.co.uk: 92 customer satisfaction index score. Source: Institute of Customer Service (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-uk-customer-satisfaction-score-2012

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<blockquote cite="https://lighthousedata.io/data/amazon-uk-customer-satisfaction-score-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92</strong> -- customer satisfaction index score for Amazon.co.uk<br><small>Source: Institute of Customer Service (2012) · <a href="https://lighthousedata.io/data/amazon-uk-customer-satisfaction-score-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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