B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
62%
62% -- share of gift givers choosing amazon for Amazon (2024)
Amazon is the top choice for 62% of Valentine's Day gift-givers in the UK.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/valentines-day-opportunity-for-retailers/ ↗
Source Article
What’s the Valentine’s Day opportunity for retailers? - Savanta
While fewer Brits are planning to mark Valentine’s Day than in previous years, a third are still planning on buying a gift.
The top three gift choices are chocolates (48%), flowers (30%) and jewellery (22%)
Amazon, which recently came top in our Top 100 Most Loved Retailers report, is the top choice…
Original Research
Savanta
· Original study ↗
Methodology
Savanta consumer survey
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Amazon: 62% share of gift givers choosing amazon. Source: Savanta (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-top-choice-gift-givers-62
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<blockquote cite="https://lighthousedata.io/data/amazon-top-choice-gift-givers-62" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of gift givers choosing amazon for Amazon<br><small>Source: Savanta (2024) · <a href="https://lighthousedata.io/data/amazon-top-choice-gift-givers-62" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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