B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- click through rate lift vs static image ads for Amazon Sponsored Product Video advertisers (2025)
Advertisers using Amazon Sponsored Product Video ads achieved on average a 9% higher click-through rate compared to advertisers using static image creatives.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon Ads
Primary
Tier A
https://www.disrupt.co.kr/en/post/how-amazon-sponsored-product-videos-can-improve-your-ctr-and-drive… ↗
Source Article
How Amazon Sponsored Product Videos Can Improve Your CTR and Drive More Sales
June 6, 2026
Amazon Sponsored Product Videos autoplay directly within search results, making them one of the most attention-grabbing ad formats currently available to sellers. In this article, we’ll explore what Sponsored Product Videos are, why they consistently perform well, and how brands can use…
Original Research
Amazon Ads
· Original study ↗
Methodology
Amazon internal data comparing Sponsored Product Video ads to static image creatives
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Amazon Sponsored Product Video advertisers: 9% click through rate lift vs static image ads. Source: Amazon Ads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-sponsored-product-video-ctr-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-sponsored-product-video-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- click through rate lift vs static image ads for Amazon Sponsored Product Video advertisers<br><small>Source: Amazon Ads (2025) · <a href="https://lighthousedata.io/data/amazon-sponsored-product-video-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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