B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49.7%
49.7% -- combined us ecommerce market share for Amazon and Shopify (2025-2026)
Amazon and Shopify accounted for a combined 49.7% of all online retail sales in the United States by 2025–2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49.7%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketplace Pulse
Primary
Tier C
https://www.biginternetcommerce.com/blogs/amazon-and-shopify-u-s-e-commerce-market-share-now-control… ↗
Source Article
WHATSAPP
Original Research
Marketplace Pulse
· Original study ↗
Methodology
Blog citing Marketplace Pulse research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 43% | |
| 2025-2026 (current) | 49.7% | +15.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon and Shopify: 49.7% combined us ecommerce market share. Source: Marketplace Pulse (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-shopify-us-ecommerce-share-49-7
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<blockquote cite="https://lighthousedata.io/data/amazon-shopify-us-ecommerce-share-49-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49.7%</strong> -- combined us ecommerce market share for Amazon and Shopify<br><small>Source: Marketplace Pulse (2025-2026) · <a href="https://lighthousedata.io/data/amazon-shopify-us-ecommerce-share-49-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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