B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44.3%
44.3% -- online sales market share for Amazon (US health and beauty ecommerce) (2020)
Amazon accounts for 44.3% of online health and beauty sales in the US.
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Lighthouse Research Team
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Evidence graded
Value
44.3%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pepperi (citing unspecified industry data)
Primary
Tier C
https://blog.pepperi.com/why-fmcg-brands-fail-with-direct-to-consumer ↗
Source Article
Why FMCG Brands Fail with D2C Sales Strategy | Pepperi Blog
I recently decided to compare the number of Google search results there are for both “Direct to Consumer retail” and “B2B eCommerce retail”. It didn’t take me long to realize that my next blog post would be about the D2C model and the real motives behind adopting it.
While there were 13.1 million re…
Original Research
Pepperi (citing unspecified industry data)
· Original study ↗
Methodology
Cited by blog author; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon (US health and beauty ecommerce): 44.3% online sales market share. Source: Pepperi (citing unspecified industry data) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-share-us-health-beauty-online-sales
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<blockquote cite="https://lighthousedata.io/data/amazon-share-us-health-beauty-online-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.3%</strong> -- online sales market share for Amazon (US health and beauty ecommerce)<br><small>Source: Pepperi (citing unspecified industry data) (2020) · <a href="https://lighthousedata.io/data/amazon-share-us-health-beauty-online-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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