B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40.4%
40.4% -- share of us retail ecommerce sales for Amazon (2024)
In 2024, Amazon accounted for 40.4% of total retail ecommerce sales in the United States.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40.4%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://www.sparkshipping.com/blog/marketplace-vs.-an-ecommerce-store ↗
Source Article
Selling on a Marketplace vs. an eCommerce Store: Which Strategy Is Right for You?
Original Research
Statista
· Original study ↗
Methodology
Market-share figure for Amazon within total US retail ecommerce, cited from a Statista chart in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon: 40.4% share of us retail ecommerce sales. Source: Statista (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-share-us-ecommerce-2024
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<blockquote cite="https://lighthousedata.io/data/amazon-share-us-ecommerce-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.4%</strong> -- share of us retail ecommerce sales for Amazon<br><small>Source: Statista (2024) · <a href="https://lighthousedata.io/data/amazon-share-us-ecommerce-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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