B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- purchase completion likelihood lift for Shoppers using Amazon Rufus AI shopping assistant (Q3 2025)
Shoppers using Amazon Rufus AI shopping assistant are 60% more likely to complete a purchase compared to baseline shoppers.
- Baseline purchase completion rate not disclosed
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
Q3 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon
Primary
Tier C
https://blikket.co/6-ecommerce-insights-for-bfcm-success-conversion-audits-marketplace-wars-ai-shopp… ↗
Source Article
6 eCommerce Insights for BFCM Success: Conversion Audits, Marketplace Wars & AI Shopping - Week 45 - Blikket
Week 45 has arrived, and if you’re in eCommerce, you can feel it: Black Friday Cyber Monday looms just days away, and the pressure is mounting. While you’ve been buried in inventory checks and ad campaigns, the eCommerce landscape has been shifting beneath your feet—and some of these changes could s…
Original Research
Amazon
· Original study ↗
Methodology
Relative lift vs. shoppers not using Rufus; baseline purchase completion rate not disclosed. Cited from Amazon Q3 2025 earnings commentary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shoppers using Amazon Rufus AI shopping assistant: 60% purchase completion likelihood lift. Source: Amazon (Q3 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-rufus-shoppers-60pct-purchase-lift
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<blockquote cite="https://lighthousedata.io/data/amazon-rufus-shoppers-60pct-purchase-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- purchase completion likelihood lift for Shoppers using Amazon Rufus AI shopping assistant<br><small>Source: Amazon (Q3 2025) · <a href="https://lighthousedata.io/data/amazon-rufus-shoppers-60pct-purchase-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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