B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- share of mobile shopping queries mediated by rufus for Amazon Rufus (2026)
Amazon's Rufus (Alexa for Shopping) assistant mediates an estimated 15-20% of mobile shopping queries.
- Estimated range of 15-20%
- Amazon renamed Rufus to Alexa for Shopping in May 2026
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
AmpliSell
Primary
Tier C
https://amplisell.com/blog-posts/best-ai-tools-for-amazon-sellers ↗
Source Article
11 Best AI Tools for Amazon Sellers in 2026
Original Research
AmpliSell
· Original study ↗
Methodology
Range 15-20%; midpoint used. Described as an estimate in a vendor blog; original source not cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Rufus: 15% share of mobile shopping queries mediated by rufus. Source: AmpliSell (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-rufus-mobile-shopping-queries-share
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<blockquote cite="https://lighthousedata.io/data/amazon-rufus-mobile-shopping-queries-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of mobile shopping queries mediated by rufus for Amazon Rufus<br><small>Source: AmpliSell (2026) · <a href="https://lighthousedata.io/data/amazon-rufus-mobile-shopping-queries-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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