B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- advertising cost of sales for Amazon PPC established products (2025)
For established products running Amazon PPC campaigns, the typical target Advertising Cost of Sale (ACoS) is 15% to 30%.
- Target benchmark range depends on product lifecycle and profit margins
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Darkroom Agency
Primary
Tier B
https://www.darkroomagency.com/observatory/amazon-ppc-how-to-win-the-ad-auction-and-increase-your-sa… ↗
Source Article
What is Amazon PPC? A 2025 Guide to Ads That Sell
Amazon PPC: How to Win the Ad Auction and Increase Your Sales
AMAZON & RETAIL MEDIA
Written & peer reviewed by
4 Darkroom team members
Selling on Amazon in 2025 involves more than just listing a product. With millions of products live on the platform, visibility depends on how effectively a seller u…
Original Research
Darkroom Agency
· Original study ↗
Methodology
Agency benchmark target range; midpoint used (15%-30%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon PPC established products: 15% advertising cost of sales. Source: Darkroom Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ppc-acos-established-products-2025
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<blockquote cite="https://lighthousedata.io/data/amazon-ppc-acos-established-products-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- advertising cost of sales for Amazon PPC established products<br><small>Source: Darkroom Agency (2025) · <a href="https://lighthousedata.io/data/amazon-ppc-acos-established-products-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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