B
Evidence Grade B
Safe to Cite
Current
14
14 -- roas increase for Amazon Live campaign for consumer goods (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Amazon
Primary
Tier B
https://advertising.amazon.com/it-it/solutions/products/amazon-live?ref_=a20m_us_hnav_p_lv ↗
Source Article
Amazon Live: crea dirette streaming di pubblicità shoppable
Novità
Misura le performance di Amazon Live con i nuovi segnali AMC
Crea segmenti di pubblico personalizzati e analizza le performance cross-channel accedendo ai segnali di coinvolgimento di Amazon Live in AMC.
Con Amazon Live, i brand offrono esperienze di acquisto in tempo reale su Amazon che unis…
Original Research
Amazon
· Original study ↗
Methodology
Compared to consumer goods category benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Live campaign for consumer goods: 14 roas increase. Source: Amazon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-live-roas-increase-consumables
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-live-roas-increase-consumables" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14</strong> -- roas increase for Amazon Live campaign for consumer goods<br><small>Source: Amazon (2026) · <a href="https://lighthousedata.io/data/amazon-live-roas-increase-consumables" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.