B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- hybrid amazon selling adoption for Ecommerce decision makers (CMOs, Brand Managers, Digital Transformation Managers) (2021)
32% of surveyed ecommerce decision makers (CMOs, Brand Managers, Digital Transformation Managers) had already started selling both directly to Amazon (Vendor Central) and as a third-party seller (Seller Central).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
251
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Censuswide
Primary
Tier A
https://acorn-i.com/news/ecommerce-decision-makers-to-invest-in-technology-and-talent/ ↗
Source Article
eCommerce Decision Makers to Invest in Technology and Talent - Acorn-i
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eCommerce Decision Makers to Invest in Technology and Talent
Amazon Remains A Vital But Increasingly Complex Channel For Brands
Censuswide surveyed 251 ecommerce decision makers – …
Original Research
Censuswide
· Original study ↗
Methodology
Share of surveyed brands operating hybrid Vendor Central + Seller Central (third-party) models; Censuswide survey. Exact publication date not stated in text (circa 2021).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce decision makers (CMOs, Brand Managers, Digital Transformation Managers): 32% hybrid amazon selling adoption. Source: Censuswide (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-hybrid-selling-adoption
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<blockquote cite="https://lighthousedata.io/data/amazon-hybrid-selling-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- hybrid amazon selling adoption for Ecommerce decision makers (CMOs, Brand Managers, Digital Transformation Managers)<br><small>Source: Censuswide (2021) · <a href="https://lighthousedata.io/data/amazon-hybrid-selling-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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