B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- ecommerce market share for Amazon (2022)
Amazon accounted for 38% of the e-commerce market in 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ql2.com
Primary
Tier C
https://ql2.com/blog/75_retailers_use_dynamic_pricing/ ↗
Source Article
Why Do 75% Of Retailers Use Dynamic Pricing? | QL2
At this moment in time, the product whose fluctuating price has caused great distress among consumers is eggs. The edible ping pong balls necessary for making everything from a protein-heavy breakfast to a batch of chocolate chip cookies, everyone is talking about the astronomical increase in the pr…
Original Research
ql2.com
· Original study ↗
Methodology
Cited in QL2 blog; original source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 33% | |
| 2016 | 10% | -69.7% |
| 2017 | 44% | +340.0% |
| 2018 | 43% | -2.3% |
| 2018 | 49% | +14.0% |
| 2019 | 49% | 0% |
| 2019 | 47% | -4.1% |
| 2020 | 39% | -17.0% |
| 2020 | 38% | -2.6% |
| 2021 | 50% | +31.6% |
| 2021 | 40% | -20.0% |
| 2022 (current) | 38% | -5.0% |
| 2023 | 37.6% | -1.1% |
| 2024 | 37.8% | +0.5% |
| 2026 | 40% | +5.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon: 38% ecommerce market share. Source: ql2.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ecommerce-market-share-2022
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<blockquote cite="https://lighthousedata.io/data/amazon-ecommerce-market-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- ecommerce market share for Amazon<br><small>Source: ql2.com (2022) · <a href="https://lighthousedata.io/data/amazon-ecommerce-market-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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