B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- retail ecommerce market share for Amazon (2020)
Amazon is projected to increase its share of the U.S. retail e-commerce market to 38.0% in 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.gra.world/the-top-10-u-s-e-commerce-retailers-are ↗
Source Article
The top 10 U.S. e-commerce retailers are… - GRA
The top 10 U.S. e-commerce retailers are…
Amazon continues to far outdistance all other U.S. retailers in e-commerce sales, but Walmart and other large retailers are showing increased strength as they pivot online.
For the first time, Walmart will surpass eBay as the No. 2 e-commerce retailer in the…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer forecast of share of total US online retail sales
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 38% | |
| 2021-06 | 41.4% | +8.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon: 38% retail ecommerce market share. Source: eMarketer (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ecommerce-market-share-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-ecommerce-market-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- retail ecommerce market share for Amazon<br><small>Source: eMarketer (2020) · <a href="https://lighthousedata.io/data/amazon-ecommerce-market-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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