B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$139,000,000,000
$139,000,000,000 -- brand value for Amazon (2017)
Amazon's brand value was more than $139 billion according to the 2017 BrandZ report.
- valued at more than $139 billion
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$139,000,000,000
Unit
Currency Usd
Data Vintage
2017
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar Millward Brown / WPP
Primary
Tier A
https://blog.housewares.org/2017/06/06/global-retail-intelligence-june/ ↗
Source Article
Global Retail Intelligence - June - International Housewares Association
To follow is a brief review of retail news from around the world:
June 29 – Alibaba Group Holding Ltd. is raising its bet on populous Southeast Asia, a region that is home to more than 600 million consumers.
The Chinese internet giant said Wednesday it is plowing an additional $1 billion into Southe…
Original Research
Kantar Millward Brown / WPP
· Original study ↗
Methodology
BrandZ Top 100 brand valuation by WPP and Kantar Millward Brown
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelcontent
Cite this stat
Plain Text
Amazon: $139,000,000,000 brand value. Source: Kantar Millward Brown / WPP (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-brand-value-2017
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<blockquote cite="https://lighthousedata.io/data/amazon-brand-value-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$139,000,000,000</strong> -- brand value for Amazon<br><small>Source: Kantar Millward Brown / WPP (2017) · <a href="https://lighthousedata.io/data/amazon-brand-value-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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