B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- direct category navigation rate for Amazon.ae mobile shoppers (2025)
20% of users clicked through directly to the Mobiles category in the navigation panel or search.
- Specific shopping mission: 'Buy an iPhone 15 Pro on amazon.ae'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
250
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Neurometrix
Primary
Tier A
https://neurometrix.ai/actionable-insights-from-eye-tracking-analysis-on-amazon-ae/ ↗
Source Article
Actionable insights from eye-tracking analysis on Amazon.ae
Actionable insights from eye-tracking analysis on Amazon.ae
Last updated
Last updated
Content
We conducted AI eye-tracking test on the mobile version of Amazon.ai within 250 respondents and shopping mission “Buy an iPhone 15 Pro on amazon.ae“.
Our study provides insights into user behavior patterns,…
Original Research
Neurometrix
· Original study ↗
Methodology
AI eye-tracking test, main page testing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon.ae mobile shoppers: 20% direct category navigation rate. Source: Neurometrix (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ae-direct-category-click-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-ae-direct-category-click-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- direct category navigation rate for Amazon.ae mobile shoppers<br><small>Source: Neurometrix (2025) · <a href="https://lighthousedata.io/data/amazon-ae-direct-category-click-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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