B
Evidence Grade B
Safe to Cite
Aging
34%
34% -- cost per mille decrease for Amazon Ads Ad Relevance (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Amazon Ads
Primary
Tier A
https://advertising.amazon.com/sv-se/library/news/vision-future-of-addressability-and-advertising-te… ↗
Source Article
Framtiden för adresserbarhet och annonseringsteknik
Framtiden för adresserbarhet och annonseringsteknik
18 juni 2024
Nästa AdTech-generation kommer att drivas av avancerade AI- och maskininlärningsmodeller som inte kräver några cookies från tredje part eller annonsidentifierare. Det kommer att vara förenat med en förenklad teknik och den kontroll och…
Original Research
Amazon Ads
· Original study ↗
Methodology
Compared to previous anonymous views
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Ads Ad Relevance: 34% cost per mille decrease. Source: Amazon Ads (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ads-ad-relevance-cpm-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-ads-ad-relevance-cpm-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- cost per mille decrease for Amazon Ads Ad Relevance<br><small>Source: Amazon Ads (2024) · <a href="https://lighthousedata.io/data/amazon-ads-ad-relevance-cpm-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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