B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- acos benchmark ranges for Amazon Ads (2026)
Jungle Scout frames Amazon Ads ACoS ranges with 25% as the threshold separating low (under 25%) and average (25% to 40%) performance.
- Jungle Scout benchmark classification framework for Amazon Ads ACoS
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jungle Scout
Primary
Tier B
https://www.darkroomagency.com/observatory/what-is-a-good-acos-for-amazon-ads ↗
Source Article
ACoS for Amazon Ads: What’s a Good ACoS?
What Is a Good ACoS for Amazon Ads?
MARKETPLACE AND RETAIL MEDIA
Written & peer reviewed by
4 Darkroom team members
If you’ve ever checked your Amazon Ads dashboard and felt your stomach drop, you’re normal.
One day your ACoS is 22%. The next it’s 38%. Nothing “dramatic” changed (at least not that y…
Original Research
Jungle Scout
· Original study ↗
Methodology
Benchmark ranges cited from Jungle Scout; low <25%, average 25-40%, high >40%. Midpoint of low threshold extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Ads: 25% acos benchmark ranges. Source: Jungle Scout (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ads-acos-benchmark-ranges
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-ads-acos-benchmark-ranges" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- acos benchmark ranges for Amazon Ads<br><small>Source: Jungle Scout (2026) · <a href="https://lighthousedata.io/data/amazon-ads-acos-benchmark-ranges" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.