B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

14.3%

14.3% -- social media leads growth rate for Allianz Social Media campaigns (via Snapchat and TikTok) (2023)

Name: Social Media Leads Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2023 · Keyade

Allianz generated 14.30% additional social media leads through Snapchat and TikTok campaigns.

Attribution window set to 7-day post-click only

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Attribution: Keyade View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

14.3%

Unit

Percentage

Data Vintage

2023

Entity

Allianz Social Media campaigns (via Snapchat and TikTok)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Keyade Primary Tier A

https://www.keyade.com/fr/blog/augmenter-leads-snapchat-tiktok-allianz/ ↗

Confidence: 57/100 Vintage: 2023 Channel: Wayback

Source Article

Comment augmenter vos leads avec Snapchat et TikTok ? L'expérience d'Allianz - Keyade

Vous cherchez à diversifier vos canaux de communication pour toucher une audience plus large ? Vous avez déjà tenté l’aventure de la diversification de plateforme, mais sans succès ? Ne désespérez pas ! Avec notre client Allianz, nous avons réussi à générer 14,30 % de leads supplémentaires en Social…

Original Research

Keyade · Original study ↗

Methodology

Agency-reported case study; results measured after reducing conversion attribution window to 7 days post-click only (Snapchat 7/0 beta available for non-retailers from November 2023), with the approach extended to TikTok; performance reconciled site-centric vs platform-centric.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Allianz Social Media campaigns (via Snapchat and TikTok): 14.3% social media leads growth rate. Source: Keyade (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/allianz-social-leads-increase-snapchat-tiktok

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<blockquote cite="https://lighthousedata.io/data/allianz-social-leads-increase-snapchat-tiktok" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.3%</strong> -- social media leads growth rate for Allianz Social Media campaigns (via Snapchat and TikTok)<br><small>Source: Keyade (2023) · <a href="https://lighthousedata.io/data/allianz-social-leads-increase-snapchat-tiktok" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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