B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- share viewing category essential for All consumers (UK, all age groups) (2026)

2026  · n=2,000  · RSM UK

60% of consumers across all age groups consider beauty, grooming, or wellness products to be essential spending.

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Attribution: RSM UK View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
All consumers (UK, all age groups)
Sample Size
2,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
RSM UK Primary Tier B
https://www.asiantrader.biz/gen-z-health-beauty-spending ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
Gen Z drives health and beauty spending as category becomes ‘essential’
Original Research
RSM UK · Original study ↗

RSM UK Consumer Outlook survey of 2,000 consumers

Methodology documented
Industrymarketing
Plain Text
All consumers (UK, all age groups): 60% share viewing category essential. Source: RSM UK (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/all-age-groups-view-beauty-essential-60
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<blockquote cite="https://lighthousedata.io/data/all-age-groups-view-beauty-essential-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share viewing category essential for All consumers (UK, all age groups)<br><small>Source: RSM UK (2026) · <a href="https://lighthousedata.io/data/all-age-groups-view-beauty-essential-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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