B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- share agreeing sales marketing alignment is critical for B2B marketing leaders (2025)
95% of surveyed senior B2B marketing leaders agree that sales-marketing alignment is critical to revenue activation.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Predictiv
Primary
Tier A
https://www.predictivdata.com/blog/2025-revenue-playbook-press ↗
Source Article
New Report: Unified Data Gaps Top List of B2B Revenue Activation Challenges
New Report: Unified Data Gaps Top List of B2B Revenue Activation Challenges
B2B marketers are sitting on more data than ever, but too many still miss the mark on revenue. That’s the finding behind our latest research, which we released publicly in a press release. It uncovers the real reasons revenu…
Original Research
Predictiv
· Original study ↗
Methodology
Survey of 100 senior B2B marketing leaders (2025 B2B Pipeline & Revenue Playbook)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketing leaders: 95% share agreeing sales marketing alignment is critical. Source: Predictiv (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alignment-critical-95
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<blockquote cite="https://lighthousedata.io/data/alignment-critical-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share agreeing sales marketing alignment is critical for B2B marketing leaders<br><small>Source: Predictiv (2025) · <a href="https://lighthousedata.io/data/alignment-critical-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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