B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- deal closing improvement rate for B2B businesses with sales and marketing alignment (2013)
Proper sales and marketing alignment makes businesses 67% better at closing deals.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Math Marketing
Primary
Tier C
https://digitalpi.com/blog/sales-marketing-alignment-in-a-full-revenue-cycle/ ↗
Source Article
Sales & Marketing Alignment in a Full Revenue Cycle
To maintain pace in a modern B2B marketing environment, it has become crucial to think in terms of a full revenue cycle, from initial awareness to sales closed, instead of simply in terms of a sales cycle. The full revenue cycle requires both sales & marketing departments working together towards th…
Original Research
Math Marketing
· Original study ↗
Methodology
From the 2013 Sales and Marketing Alignment Study by Math Marketing, as cited by Digital Pi
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B businesses with sales and marketing alignment: 67% deal closing improvement rate. Source: Math Marketing (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alignment-closing-deals-67pct
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<blockquote cite="https://lighthousedata.io/data/alignment-closing-deals-67pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- deal closing improvement rate for B2B businesses with sales and marketing alignment<br><small>Source: Math Marketing (2013) · <a href="https://lighthousedata.io/data/alignment-closing-deals-67pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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