38% -- sales win rate increase from alignment for companies with aligned sales and marketing teams (2024)

Name: Sales Win Rate Increase From Alignment Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2024 · Marketing Profs

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Attribution: Marketing Profs View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2024

Entity

companies with aligned sales and marketing teams

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Marketing Profs Primary Tier C

https://www.cmoalliance.com/marketing-ops-the-key-to-sales-and-marketing-success/ ↗

Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl

Source Article

How MarOps bridges the gap between sales and marketing

This article is based on Megan Harr’s brilliant talk at the MarOps Summit. Sales and marketing alignment is a challenge many organizations struggle with, but it’s also one of the most impactful areas for growth. I’m Megan Harr, VP of Demand Generation at Roller, and, having worked globally in both B…

Original Research

Marketing Profs · Original study ↗

Methodology

Cited by Marketing Profs, quoted in CMO Alliance article

Methodology documented

Segmentation

IndustryB2B Company SizeMid-market RoleAll marketers

Cite this stat

Plain Text

companies with aligned sales and marketing teams: 38% sales win rate increase from alignment. Source: Marketing Profs (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aligned-teams-sales-win-rate-marketingprofs

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<blockquote cite="https://lighthousedata.io/data/aligned-teams-sales-win-rate-marketingprofs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- sales win rate increase from alignment for companies with aligned sales and marketing teams<br><small>Source: Marketing Profs (2024) · <a href="https://lighthousedata.io/data/aligned-teams-sales-win-rate-marketingprofs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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