B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
67%
67% -- deal closing improvement for aligned sales and marketing teams (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2B Lead / MarketingProfs / Bulldog Solutions
Primary
Tier C
https://aktify.com/blog/marketing-vs-sales-whos-to-blame-for-stalled-growth ↗
Source Article
Marketing vs. Sales: Who's to Blame for Stalled Growth?
Marketing vs. Sales: Who's to Blame for Stalled Growth?
By Aktify Team
Do your sales and marketing teams get along? Are they working for the betterment of the entire organization? Or are they striving for their own personal gain and glory?
In most companies I’ve consulted with, when senior leadershi…
Original Research
B2B Lead / MarketingProfs / Bulldog Solutions
· Original study ↗
Methodology
Cited to B2B Lead, Marketing Profs, Bulldog Solutions; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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aligned sales and marketing teams: 67% deal closing improvement. Source: B2B Lead / MarketingProfs / Bulldog Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aligned-teams-deal-closing-67
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<blockquote cite="https://lighthousedata.io/data/aligned-teams-deal-closing-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- deal closing improvement for aligned sales and marketing teams<br><small>Source: B2B Lead / MarketingProfs / Bulldog Solutions (2025) · <a href="https://lighthousedata.io/data/aligned-teams-deal-closing-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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