B
Evidence Grade B
Graded
under review
Safe to Cite
Current
67%
67% -- deal closing efficiency lift for Aligned sales and marketing teams (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarTech Alliance
Primary
Tier C
https://arisegtm.com/blog/sales-and-marketing-alignment ↗
Source Article
Sales and Marketing Alignment
Original Research
MarTech Alliance
· Original study ↗
Methodology
Cited from MarTech Alliance via secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Aligned sales and marketing teams: 67% deal closing efficiency lift. Source: MarTech Alliance (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aligned-teams-closing-efficiency
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<blockquote cite="https://lighthousedata.io/data/aligned-teams-closing-efficiency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- deal closing efficiency lift for Aligned sales and marketing teams<br><small>Source: MarTech Alliance (2026) · <a href="https://lighthousedata.io/data/aligned-teams-closing-efficiency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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