B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- market value share for Aldi (UK grocery market) (2010)
After 20 years of trading in the UK (prior to its 2010–2019 campaign), Aldi had a 2% value share of the UK market.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox / IPA Effectiveness Awards
Primary
Tier A
https://www.thinkbox.tv/case-studies/brand-films/aldi ↗
Source Article
How taking an alternative path took Aldi from shame to pride
This film above tells the story of Aldi between 2010 – 2019. The campaign won a Bronze at the IPA Effectiveness Awards 2020. Watch now to hear the full story.
After 20 years of UK trading, the German discount supermarket, Aldi, still only had 2% value share of the UK market.
From 2010 to 2019, Aldi …
Original Research
Thinkbox / IPA Effectiveness Awards
· Original study ↗
Methodology
Baseline figure cited in IPA Effectiveness Awards 2020 Bronze-winning case study: after 20 years of UK trading (Aldi entered UK in 1990), Aldi held 2% value share prior to the 2010-2019 'Like Brands'/'Kevin the Carrot' campaign period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Aldi (UK grocery market): 2% market value share. Source: Thinkbox / IPA Effectiveness Awards (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aldi-uk-grocery-market-value-share-2010
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<blockquote cite="https://lighthousedata.io/data/aldi-uk-grocery-market-value-share-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- market value share for Aldi (UK grocery market)<br><small>Source: Thinkbox / IPA Effectiveness Awards (2010) · <a href="https://lighthousedata.io/data/aldi-uk-grocery-market-value-share-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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