B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- ticket sales increase percentage for Airline client using Persado Motivation AI (unnamed) (2023)
An unnamed airline saw a 68% increase in ticket sales after using Persado Motivation AI to promote a flexible dates feature.
- Unnamed client case study
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Persado
Primary
Tier A
https://www.persado.com/articles/transforming-travel-loyalty-marketing/ ↗
Source Article
Transforming Travel Loyalty Marketing | Persado
May 19, 2023
Transforming Travel Loyalty Marketing
By Liza Colburn
Airlines pioneered travel loyalty programs more than a generation ago with the first offers for frequent flyer miles. Over time, these plans proliferated, for both the business and the leisure traveler. In response, travel and hospit…
Original Research
Persado
· Original study ↗
Methodology
Persado client case study: Motivation AI used to promote a flexible dates feature on the airline's website; airline not named. Published May 19, 2023.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Airline client using Persado Motivation AI (unnamed): 68% ticket sales increase percentage. Source: Persado (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/airline-ticket-sales-increase-persado-2023
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<blockquote cite="https://lighthousedata.io/data/airline-ticket-sales-increase-persado-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- ticket sales increase percentage for Airline client using Persado Motivation AI (unnamed)<br><small>Source: Persado (2023) · <a href="https://lighthousedata.io/data/airline-ticket-sales-increase-persado-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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