B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- instagram follower growth rate for United Airlines (2017)
United Airlines saw an 87 percent increase in Instagram follower growth between March 16, 2016 and March 16, 2017.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2017
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Unmetric
Primary
Tier B
https://digiday.com/marketing/top-airlines-stack-social/?utm_content=buffer1de35&utm_medium=social&u… ↗
Source Article
5 charts on airline engagement online: Southwest rules with biggest footprint
5 charts on airline engagement online: Southwest rules with biggest footprint
Modern air travel is hardly the most pleasant experience for most people. But some airlines do a better job at making it more bearable than others.
“How responsive you are online, particularly for the airline industry, can…
Original Research
Unmetric
· Original study ↗
Methodology
Unmetric data
Segmentation
IndustryTravel
Company SizeEnterprise
RegionGlobal
Channelsocial
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Plain Text
United Airlines: 87% instagram follower growth rate. Source: Unmetric (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/airline-instagram-follower-growth-united
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<blockquote cite="https://lighthousedata.io/data/airline-instagram-follower-growth-united" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- instagram follower growth rate for United Airlines<br><small>Source: Unmetric (2017) · <a href="https://lighthousedata.io/data/airline-instagram-follower-growth-united" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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