B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- click through rate loss for Google AI Overviews top organic result (2025)
The #1 organic search result experiences an estimated 34.5% drop in click-through rate when Google AI Overviews are shown.
- Approximation (~34.5%) measured by Ahrefs
- Directional benchmark
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://readtomato.com/ai-overviews-seo-link-building/ ↗
Source Article
Does Link Building Matter to AI Overviews + SEO?
The short answer? Yes. Google’s own documentation says standard SEO best practices apply to AI features, and AI Overviews include links to third-party pages. If you want your pages cited there, you need indexable, snippet-ready content with authority signals—and links remain one of those signals. I’…
Original Research
Ahrefs
· Original study ↗
Methodology
Measured by Ahrefs, cited by ReadTomato as directional benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews top organic result: 34.5% click through rate loss. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aio-top-result-ctr-loss-34-5
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aio-top-result-ctr-loss-34-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate loss for Google AI Overviews top organic result<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/aio-top-result-ctr-loss-34-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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