B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- click through rate loss for Pages with Google AI Overviews (2026)
Pages with AI Overviews can lose approximately 35% of their click-through rate.
- Approximation ('about 35%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
seovendor.co
Primary
Tier C
https://seovendor.co/google-ai-agents-what-seo-agencies-must-know-now/ ↗
Source Article
Google AI Agents: What SEO Agencies Must Know Now
AI agents are changing SEO agency work. You now face new rules for content, traffic, agentic search, and ads. As a result, results will move fast. Google has started building agent tools that can look things up and act on tasks, which will affect how your clients get found.
Table of Contents
Your te…
Original Research
seovendor.co
· Original study ↗
Methodology
Figure cited by seovendor.co; source study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pages with Google AI Overviews: 35% click through rate loss. Source: seovendor.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-loss
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- click through rate loss for Pages with Google AI Overviews<br><small>Source: seovendor.co (2026) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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