B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34.5%
34.5% -- organic click reduction top result ai overview for Google Search top results (2026)
AI Overviews reduce organic clicks on the top Google Search result by an average of 34.5%.
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Lighthouse Research Team
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Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier B
https://arvow.com/blog/seo-agency-statistics-2026 ↗
Source Article
SEO Agency Statistics 2026: 89+ Sourced Stats
Original Research
Search Engine Land
· Original study ↗
Methodology
Search Engine Land aggregate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search top results: 34.5% organic click reduction top result ai overview. Source: Search Engine Land (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aio-top-result-ctr-drop
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<blockquote cite="https://lighthousedata.io/data/aio-top-result-ctr-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- organic click reduction top result ai overview for Google Search top results<br><small>Source: Search Engine Land (2026) · <a href="https://lighthousedata.io/data/aio-top-result-ctr-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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