B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

38%

38% -- clicks per impression change vs no aio serp for pages cited in AI Overviews (2026-04)

2026-04  · Seer Interactive

Pages cited in AI Overviews earn 38% fewer clicks per impression compared to a SERP with no AI Overview.

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Attribution: Seer Interactive View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026-04
Entity
pages cited in AI Overviews
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Seer Interactive Primary Tier B
https://digitalmedianinja.com/blog/fort-worth-seo-companies ↗
Confidence: 28/100 Vintage: 2026-04 Channel: Deep Crawl
Source Article
Fort Worth SEO Companies: Pricing & Red Flags (2026)
Fort Worth SEO Companies: Pricing & Red Flags (2026) Fort Worth's average local SEO retainer is $1,557/mo and the city added 19,512 residents last year. Get real 2026 pricing, red flags and a free gap report. - Fort Worth added 19,512 residents in the year to July 1, 2025 — the second-largest numeri…
Original Research
Seer Interactive · Original study ↗

Seer Interactive analysis, 53 brands, 5.47M queries, 2.43B impressions

Methodology documented
IndustryMedia Company SizeMid-market RegionUS RoleSEO Specialist Channelsearch
Plain Text
pages cited in AI Overviews: 38% clicks per impression change vs no aio serp. Source: Seer Interactive (2026-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aio-cited-pages-down-38-vs-no-aio
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<blockquote cite="https://lighthousedata.io/data/aio-cited-pages-down-38-vs-no-aio" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- clicks per impression change vs no aio serp for pages cited in AI Overviews<br><small>Source: Seer Interactive (2026-04) · <a href="https://lighthousedata.io/data/aio-cited-pages-down-38-vs-no-aio" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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