B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
49%
49% -- absolute ctr decline for Brands cited in AI Overviews (2026)
Brands cited in Google AI Overviews experienced an approximate 49% year-over-year decline in absolute CTR.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Beamtrace
Primary
Tier B
https://beamtrace.com/blog/best-ai-overviews-tracker ↗
Source Article
Best AI Overviews Tracker: 6 Tracking Tools + Free Options
Original Research
Beamtrace
· Original study ↗
Methodology
Year-over-year comparison.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands cited in AI Overviews: 49% absolute ctr decline. Source: Beamtrace (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aio-cited-brands-ctr-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aio-cited-brands-ctr-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- absolute ctr decline for Brands cited in AI Overviews<br><small>Source: Beamtrace (2026) · <a href="https://lighthousedata.io/data/aio-cited-brands-ctr-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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