B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- average ctr impact of ai overviews for Google AI Overviews (2025)
Google AI Overviews are estimated to have affected click-through rates (CTR) by an average of around 30%.
- Estimated average across niches; informational queries saw larger drops, e-commerce saw smaller drops
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
smartweb.rs
Primary
Tier B
https://smartweb.rs/blog/how-to-prepare-your-business-for-google-ai-mode/ ↗
Source Article
How to Prepare Your Business for Google AI Mode | Smart Web Blog
Many have criticized Google for letting ChatGPT steal search traffic, but it’s now clear that Google took the safer route and thoroughly prepared its own integration of AI into the search experience. The new AI Mode, which is coming soon to Serbia as well, provides highly useful links and is quickly…
Original Research
smartweb.rs
· Original study ↗
Methodology
Article's aggregate estimate ('estimated to have affected CTR by around 30%') averaged across niches; e-commerce impact stated as smaller, news websites stated as hardest hit.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 30% average ctr impact of ai overviews. Source: smartweb.rs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aio-average-ctr-impact-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aio-average-ctr-impact-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- average ctr impact of ai overviews for Google AI Overviews<br><small>Source: smartweb.rs (2025) · <a href="https://lighthousedata.io/data/aio-average-ctr-impact-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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