B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91.1%
91.1% -- corporate paid genai subscription rate for Enterprise marketing respondents (AI Marketing Maturity Index) (2026-03)
91.1% of respondents in the March 2026 AIMM Index have a corporate-paid subscription to GenAI.
- Respondent count and sampling methodology are not detailed in the excerpt
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91.1%
Unit
Percentage
Data Vintage
2026-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ProGEO.ai
Primary
Tier A
https://www.progeo.ai/research ↗
Source Article
Research — ProGEO.ai - Generative Engine Optimization (GEO)
Research
Data-Driven Generative Engine Optimization (GEO) Research
Original analysis into the signals, systems, and strategies shaping visibility in GenAI-powered search results. Hard questions. Real data. Methodology disclosed.
The AI Marketing Maturity (AIMM) Index – March 2026
The AI Marketing Ma…
Original Research
ProGEO.ai
· Original study ↗
Methodology
Self-reported survey metric from ProGEO.ai's AI Marketing Maturity (AIMM) Index benchmarking enterprise marketing GenAI adoption; respondent count not disclosed on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Enterprise marketing respondents (AI Marketing Maturity Index): 91.1% corporate paid genai subscription rate. Source: ProGEO.ai (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aimm-corporate-genai-subscription-rate
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<blockquote cite="https://lighthousedata.io/data/aimm-corporate-genai-subscription-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91.1%</strong> -- corporate paid genai subscription rate for Enterprise marketing respondents (AI Marketing Maturity Index)<br><small>Source: ProGEO.ai (2026-03) · <a href="https://lighthousedata.io/data/aimm-corporate-genai-subscription-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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