B Evidence Grade B Graded under review Safe to Cite Recent

18%

18% -- ai usage in customer analytics percentage for 8th Observatory CRM respondents (2025)

Name: AI Usage In Customer Analytics Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-03

2025 · n=435 · Osservatorio CRM

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Attribution: Osservatorio CRM View source

Lighthouse Research Team

Last verified: 2026-09-03 · How we verify data →

Source verified Evidence graded

Value

18%

Unit

Percentage

Data Vintage

2025

Entity

8th Observatory CRM respondents

Sample Size

435

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Osservatorio CRM Primary Tier B

https://osservatoriocrm.it/webinar-29-11-customer-analytics-registrazione/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Wayback

Source Article

Webinar Customer Analytics: guarda il video - Osservatorio CRM

Il 67% delle 435 aziende che hanno risposto all’8°Osservatorio CRM ritiene buona o ottima la conoscenza della propria Customer Base: un dato positivo, che, tuttavia, se incrociato con gli altri insight relativi ai Customer Analytics, lascia intuire che sia una conoscenza più qualitativa che quantita…

Original Research

Osservatorio CRM · Original study ↗

Methodology

8th Observatory CRM survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

8th Observatory CRM respondents: 18% ai usage in customer analytics percentage. Source: Osservatorio CRM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai_usage_in_customer_analytics_8th_observatory_crm

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<blockquote cite="https://lighthousedata.io/data/ai_usage_in_customer_analytics_8th_observatory_crm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- ai usage in customer analytics percentage for 8th Observatory CRM respondents<br><small>Source: Osservatorio CRM (2025) · <a href="https://lighthousedata.io/data/ai_usage_in_customer_analytics_8th_observatory_crm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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